Ivory and Stone mark
Ivory & Stone LLC — Fractional Marketing

What You Build Matters. How You Build It Matters More.

Thoughtful marketing, faithfully stewarded to reflect who you are, strengthen your presence, and build lasting relationships.

Our Promise
Human-first marketing in an AI-powered world.

We use AI to improve efficiency, organize ideas, and streamline the process — but every strategy, story, and relationship is guided by people, not algorithms. Businesses don't grow because of automation. They grow because people trust people.

That's why we listen with our eyes and our hearts, not just our ears — and why we consider ourselves stewards of that trust, not just marketers chasing it.

Why This Approach

Most marketing doesn't sound like the business behind it.

Small businesses know what they do. What's hard is saying it the way a customer actually needs to hear it — especially when the sales team says one thing and the website says another.

Ivory & Stone closes that gap before spending a dollar on execution. We sit in on the sales calls, the customer conversations, the moments where your business is actually explaining itself — and build marketing from what's really there.

This isn't a content calendar delivered on a schedule. It's a partnership built around understanding your business well enough to represent it accurately, and staying close enough to keep it that way.

Every business problem is really a human problem. Behind every sale, every hesitation, every "yes" or "not yet" is a pattern of behavior worth understanding — that's the lens brought to every engagement: reading people, trends, and the things happening in a room that never get said out loud, before any strategy or content gets built. Tools, including AI, help move faster. Reading a room isn't something a tool replaces.

In practice, that can mean messaging strategy, sales enablement, social content, or hands-on photo and video work — whatever the conversations reveal is actually needed, built once we know what to say, not sold as add-ons upfront.

Problems We Solve

If any of these sound familiar, that's the gap we close.

Content
"I know I need to post, but I never know what to say."
A Listening Session pulls language straight from your sales calls, so content is built from what you're already saying — not a blank page every week.
Consistency
"My content calendar feels disconnected from what's actually happening in my business."
Ongoing Partnership builds each month's content from that month's real conversations — not a generic calendar planned three months out and forgotten.
Events
"I can't be everywhere — and when I do host something, I don't have time to plan it."
We attend and network on your behalf when you can't make it, and handle full coordination and planning when you want to host your own event.
Structure
"I can't justify a full-time marketer, but doing it myself isn't working either."
Fractional marketing gives you senior-level thinking and hands-on execution at a fraction of the cost of a full-time hire.
How We Work With You

We become part of your team.

Marketing isn't just about posting on social media. It's about building trust, creating consistency, and telling your story in a way that connects with your audience. We partner with businesses that need a reliable marketing resource they can count on — not another vendor to manage.

Our Services

Marketing support that grows with your business.

Social Media Management

Strategic social media management that keeps your brand consistent, professional, and engaging.
  • Content Calendars
  • Caption Writing
  • Content Scheduling
  • Community Engagement
  • Analytics & Reporting

Content Creation

Professional content that captures your business in action and tells your story.
  • Photography
  • Short-Form Video & Reels
  • Behind-the-Scenes Content
  • Team & Culture Content
  • Customer Stories

Event Content Coverage

We attend your networking events, conferences, grand openings, and community events to represent your brand while capturing valuable content.
  • Photography & Video
  • Live Social Media Coverage
  • Reels & Stories
  • Networking Support
  • Content Library Creation

Blog & SEO Writing

Establish your business as an industry expert with valuable, search-friendly content.
  • Blog Articles
  • Educational Content
  • Thought Leadership
  • SEO Blog Writing

Copywriting

Clear, professional messaging that reflects your brand.
  • Website Copy
  • Service Pages & Landing Pages
  • Email Campaigns
  • Case Studies
  • Marketing Materials
Why Ivory & Stone

What sets the partnership apart.

Human-first approach
Strategic marketing — not just posting
Authentic storytelling
Professional content creation
Relationship-focused marketing
AI-assisted efficiency with human creativity
Consistent brand presence
Ideal Clients

Who we work best with.

How We Work

Three moves, in this order.

Execution without understanding is guesswork with a nice font. So we start elsewhere.

First

A real Listening Session

We review actual sales calls, customer touchpoints, or team conversations — not a survey, not a guess. What's already being said is the starting material.

Then

A messaging framework

What we hear gets translated into language your business can actually use — positioning, key phrases, and where your current marketing has drifted from what customers respond to.

Ongoing

Marketing that stays aligned

As your business changes, we stay close enough to catch when the marketing and the reality start to drift apart again — and correct it before it costs you.

Who's Behind This

Your story, represented the way you'd want it told.

My background is rooted in the commercial construction industry, where I spent years in sales, admin, and business development — working alongside contractors, consultants, and industry organizations. That experience taught me how to communicate complex services clearly, and how much trust matters in industries built on relationships, not transactions.

Underneath every business is a person and a story, and that story deserves to be represented well — the way you'd represent it yourself, if you had the time.

That's what I care about most: earning the trust to speak for your business as if you were the one speaking. It starts with listening — not just to what's said, but to what's meant. With your eyes and your heart, not just your ears. That's how relationships are actually built, and it's the foundation everything else at Ivory & Stone is built on.

I use the tools available, including AI, the way any good craftsperson uses tools — to move faster, not to replace judgment. What I bring personally is the read on people that no tool can: the ability to see where a business actually is, and help chart the specific way to where it wants to be.

— Katrina, founder of Ivory & Stone

Partnership Options

Choose the depth of partnership that fits.

Every tier starts the same way — with understanding. What changes is how deep and how often.

Foundational

Clarity Session

For businesses that need direction before execution.

  • One Listening Session
  • Messaging audit
  • Written messaging framework
  • 45-minute working session
$450–$650One-time engagement
Deepest

Embedded Strategic Partner

Full execution across social media and events, plus strategy.

  • Everything in Ongoing Partnership, higher volume
  • Social media management, up to 3 platforms
  • Event coordination and/or attendance (1/mo included)
  • Standing strategic sounding board
  • Priority launch planning
$2,200–$3,000Per month, ongoing
Social Media Management

Just need someone to run your social media?

For small businesses that don't need full-scale marketing partnership yet — just consistent, professional content, bundled at a flat monthly rate.

Get Started

Social Starter

For businesses just getting started with a consistent presence.

  • 1 platform (Instagram or Facebook)
  • 8 posts/month
  • 2 reels/month
  • Caption writing & hashtag strategy
  • Monthly content calendar
$450–$550Per month, ongoing
Full Coverage

Social Growth

Two platforms, run as real, independent channels.

  • 2 platforms, fully managed independently
  • 16–20 posts/month total
  • 6–8 reels/month
  • Stories, 3–4x/week
  • Community management
  • Monthly strategy call & recap
$950–$1,200Per month, ongoing

Add-ons for any tier: extra platform (+$200–$300/mo) · extra reel bundle of 4 (+$150) · rush turnaround on a post (+$50–$75)

À La Carte

Not ready for a partnership? Start with one thing.

For a single need, or a business not ready for ongoing support yet.

Single Listening SessionPlus a written recap
$225–$325
Event videography & highlight reelPer event
$350–$700
Event attendance & networkingContent capture included, per event
$150–$300/event
Event coordination & planningPer event
$400–$800
One-off content package5–8 pieces
$300–$500
Single strategy or working session45–60 minutes
$125–$175
Custom Requests

How mixed requests are priced.

Every package above is a bundle of services that are also priced individually in À La Carte. A request that blends pieces from more than one package is never a guess — it's simple math from the prices already on this page.

One component only

Priced at its individual À La Carte rate. Example: event attendance alone, no social media, is the standalone $150–$300/event rate.

A mix across two package groups

Component prices are added together. Example: Social Starter plus one event per quarter is the Social Starter rate, plus the à la carte event rate billed as it happens.

A full tier, minus one piece

Priced at the full tier rate, less a credit for the à la carte value of the piece removed. Example: Social Essentials without community management.

Combining package groups

Clients who combine two or more package groups receive 5–10% off the combined total — a reward for consolidating into one relationship.

Portfolio

Recent work.

A sample of content and campaigns built for clients across professional organizations, hospitality, and industry events.

Nonprofit / Professional Org

APWCHTX — Member Spotlight

"Meet Our Members" feature graphic, part of an ongoing member-spotlight social series.

View Project →
Nonprofit / Professional Org

APWCHTX — Birthday Bash 2026

Event promotion graphic for an annual member celebration.

View Project →
Hospitality / Events

Brady CFO — Secret Supper Series Reel

Short-form video content promoting an exclusive dining event series.

View Project →
Nonprofit / Professional Org

APWCHTX — Star 4D

Animated social graphic built for an APWCHTX campaign.

View Project →
APWCHTX Monday Humor social graphic
Nonprofit / Professional Org

APWCHTX — Monday Humor

Light, engagement-focused social post as part of a recurring weekly content series.

CIEF Foundation Houston Trades Day save the date flyer
Construction / Nonprofit

CIEF Foundation — Trades Day Save the Date

Save-the-date flyer for CIEF Foundation's 2026 Houston Trades Day event.

CIEF Foundation Join a Committee recruitment flyer
Construction / Nonprofit

CIEF Foundation — Join a Committee

Committee recruitment flyer built to attract volunteers across student outreach, event planning, and industry partnerships.

CIEF Foundation committee overview flyer
Construction / Nonprofit

CIEF Foundation — Committee Overview

Multi-section flyer laying out committee structure and ways to get involved for the 2026–2027 season.

Blog

Thoughts on marketing, small business, and building well.

The blog is coming soon. Check back for articles on marketing strategy, small business growth, and behind-the-scenes stories from clients we work with.

"Ivory & Stone helps small businesses market themselves the way they actually sound — by understanding first, then building."
Ivory & Stone LLC

Let's start with what's already true.

One Listening Session tells us more than a month of guessing ever could.

Book a Listening Session